Limited Edition UE BOOM Rocks Vibrant New Skin by Legendary Street Artist Kenny Scharf

Ultimate Ears Teams with Scharf on Special Blablobs UE BOOM

NEWARK, Calif. — March 5, 2014  Today Ultimate Ears unveiled the latest artist partnership for its popular line of limited edition UE BOOMs. Teaming with New York City street art legend Kenny Scharf, this limited edition run of UE BOOM sports Scharf’s celebrated Blablobs design.

This design collaboration is the latest in a series of one-of-a-kind acoustic skins for the UE BOOM, reflecting the vibrant, spontaneous and socially immersive qualities shared by both Scharf and Ultimate Ears. Since the early 1980s, Scharf has revolutionized the New York City art world, bringing a galaxy of colorful characters to the streets. Now, he’s bringing his joyful brew of pop abstract surrealism to the smart acoustic skin of the UE BOOM.

“This collaboration with Kenny is also a metaphor for Ultimate Ears’ mission,” said Rory Dooley, general manager of Ultimate Ears. “In their simplest form, music and art are our personal expressions shared with the world. Bringing Kenny’s passion for integrating art into everyday life to the UE BOOM reinforces our commitment to social expression.”

Introduced in 2013, UE BOOM features a cylindrical shape that blasts bold 360-degree sound, a water- and stain-resistant acoustic skin and up to 15 hours battery life. Pair all of this with Scharf’s urban style and sci-fi flair and you get the perfect combination of art, music and design.

“I want to bring art into people’s everyday life, making it approachable and easily connectable,” said Scharf. “I believe artists have a responsibility to connect and inspire people across all walks of life. Working with Ultimate Ears, a company that holds the same beliefs, was exciting and fun for me.”

A contemporary of Keith Haring and Andy Warhol, Scharf has continued to remain prolific and relevant as he constantly creates and collaborates across a wide range of mediums. Scharf is represented by Beverly Hills based memBrain Licensing.

Pricing and Availability

The Blablobs limited edition UE BOOM is expected to be available in the U.S. and in select countries in Europe starting in March 2014 for a suggested retail price of $199.99. The design is also available at the Paris-based boutique retailer Colette, in conjunction with an in-store art installation by Scharf. For more information, please visit www.ultimateears.com or www.facebook.com/ultimateears. To find out more about Kenny Scharf, please visit http://kennyscharf.com/.

About Kenny Scharf

Kenny Scharf rose to prominence alongside his friends and contemporaries in the 1980s, most notably, Jean-Michel Basquiat and Keith Haring. Scharf was a pioneer among artists who integrated street culture into the contemporary art mainstream, incorporating pop and comic imagery in his sculpture, installation and paintings. Scharf ultimately established himself as a master of iconic imagery within the field of contemporary art. Scharf’s work is included in numerous public and private collections and has been exhibited internationally at museums and institutions including the Whitney Museum of American Art, the Eli Broad Foundation, MOCA Los Angeles and the Stedelijik Museum. Scharf has continued to pioneer unique projects like his Cosmic Cavern – a black light disco installation that was first exhibited at the 1985 Whitney Biennial and inspired his Cosmic Cavern A GoGo disco party, held in the basement of a Brooklyn warehouse from 2008. In 2010, Scharf collaborated with Tony Goldman and The Hole to create an expansive outdoor mural on the corner of Houston Street and the Bowery. He has showcased his unique spray-can paintings on many roll-up storefront shutters throughout Manhattan as part of a public art project by the Mediacy Group’s Gatescapes program. In the spring of 2011, his work was featured in Art in the Streets at The Museum of Contemporary Art, Los Angeles.  Scharf lives and works in Los Angeles, California.

About Ultimate Ears

Ultimate Ears, a brand of Logitech, revolutionized the way artists perform music on stage with the creation of its custom fit professional earphones in 1995. Today, more touring artists use Ultimate Ears than any other brand, and UE makes critically acclaimed earphones and speakers that are redefining the way people experience the music they love. Ultimate Ears is the leading supplier of custom fitted earphones for professional musicians and an emerging provider of premium speakers and earphones for the consumer market. For more information, please visit www.ultimateears.com.

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Editorial Contact:
Andrea McDonald
Finn Partners
415-249-6768
andrea.mcdonald@finnpartners.com

 

Ultimate Ears Delivers Huge Sound with the New UE MINI BOOM

Personal Bluetooth Speaker Joins UE BOOM in the Ultimate Ears Lineup, Delivering Big Sound You Can Take Anywhere

NEWARK, Calif. — Oct. 1, 2013 — Today Ultimate Ears introduced a major upgrade to the popular Logitech UE Mobile Boombox with UE MINI BOOM, a surprisingly small speaker that delivers unexpectedly huge sound in stylish and vibrant color options. The UE MINI BOOM takes the Ultimate Ears expertise in filling small speakers with big sound to a new level, with a personal speaker with clear highs and deep bass, giving you great stereo sound wherever and whenever you want it.

With a battery that lasts up to 10 hours, simple controls and Bluetooth® connectivity, the UE MINI BOOM is the perfect music companion, whether you're streaming music videos, hanging out with friends or traveling. It streams big sound from any Bluetooth-enabled device from up to 50 feet away, and with such huge sound, you'll need the extra distance. Thanks to its convenient micro-USB charger, it's easy to find a charge for your UE MINI BOOM almost anywhere. Plus, you can wirelessly pair two UE MINI BOOM speakers together after downloading the free UE MINI BOOM app (available for iOS™ and Android™) to double the sound.

"Ultimate Ears is setting the standard for audio solutions that fit today's mobile lifestyle," said Rory Dooley, general manager of Ultimate Ears. "Marrying incredible convenience with huge sound, the UE MINI BOOM is the latest mobile speaker in the Ultimate Ears lineup to deliver the best of both worlds. Whether you're at home watching the latest music video on your tablet, taking a long road trip with family or just listening to your favorite tunes, the UE MINI BOOM was designed to be the ideal companion for today's music consumption lifestyle."

The UE MINI BOOM is available in a range of vibrant colors, including orange, purple, red, yellow and black. It can withstand some rough-and-tumble, thanks to its durable metal frame and rubber casing, so you can throw it in your purse, duffel bag or the trunk of your car without worry. Pair its fun colors with its impressive acoustics, durable build, crystal-clear speakerphone and multi-function button that answers and hangs up calls, and it's clear the UE MINI BOOM is an ideal companion for your music listening.

Pricing and Availability

The UE MINI BOOM is expected to be available in the U.S. in October 2013 for a suggested retail price of $99.99. For more information, and to find a retailer near you, please visit www.ultimateears.com.

About Ultimate Ears

Ultimate Ears, a brand of Logitech, revolutionized the way artists perform music on stage with the creation of its custom fit professional earphones in 1995. Today, more touring artists use Ultimate Ears than any other brand, and UE makes critically acclaimed earphones and speakers that are redefining the way people experience the music they love. Ultimate Ears is the leading supplier of in-ear-monitors for professional musicians and an emerging provider of premium speakers and headphones for the consumer market. For more information, please visit www.ultimateears.com.

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Editorial Contact:
Andrea McDonald
Finn Partners
415-249-6768
andrea.mcdonald@finnpartners.com

 

 

Ultimate Ears Unveils World’s First Social Music Player: UE BOOM

Leverages YouTube Comedy Channel JASH in Summer-Long Campaign Aimed at Making Music Social

NEWARK, Calif. — May 21, 2013 — Today Ultimate Ears introduced UE BOOM, a social music player made to help you rage, riot, party and play the music you love, out loud. It’s designed to make the most of digital music’s convenience, while making it less of a solitary experience.

UE BOOM is the first-ever social music player, a wireless speaker that’s packed with a specific set of features that sets a new standard for listening to music. It offers 360-degree sound and features a 15-hour rechargeable battery. Its versatile go-anywhere shape is wrapped in a specially developed acoustic skin that is both water and stain resistant so you can enjoy your music anywhere you go. And it is made for connecting with others. If more friends crash the party, you can wirelessly connect two UE BOOMs together through the free UE BOOM app (available for iOS™ and Android™) to play them in either stereo-to-stereo mode or traditional left/right stereo mode.

“The digital age has changed how we listen to our favorite songs and interact with music,” said Rory Dooley, general manager of Ultimate Ears. “While online music services have made it easier to access your music, it's remained a challenge to have an anytime, anywhere listening experience that can be shared with others. UE BOOM solves that problem. Ultimate Ears strives to amplify the social experience of listening to music, bringing people together around the music they love. UE BOOM is designed to bring music out into the world, and that’s why we’re also supporting this introduction with a campaign to inspire young music fans to make music social.”

In conjunction with the launch of UE BOOM, Ultimate Ears is initiating The Social Music Experiment – a lighthearted examination of the effect music has on people in social environments. As part of this effort throughout the summer, Ultimate Ears is teaming up with YouTube comedy channel JASH and its noted music expert, Reggie Watts, to produce an original series entitled The Social Music Experiment. Reggie will play the role of Ultimate Ears’ first ever “Head of Socio-Musicology” putting his social music theories to the test in a series of hilarious real-world experiments. In each episode Reggie will take a UE BOOM and his crazy hypothesis to the streets to understand the effects that social music has on everyday people in everyday places. The series launches today exclusively on JASH’s comedy network on YouTube (http://jash.com/social-music-experiment/) and will then be syndicated beginning May 28 across a variety of other digital sites including Collegehumor.com and ultimateears.com. Episodes are expected to roll out through the end of June.

After nearly 20 years of working with the most discerning ears in music, Ultimate Ears has set out to help change the way people experience the music they love with its range of critically acclaimed wireless speakers and earphones. That tradition continues with UE BOOM and interactive programs such as The Social Music Experiment.

Pricing and Availability

UE BOOM is expected to be available in the U.S. and Europe in May 2013, and in select countries in Asia in June 2013, for a suggested retail price of $199.99. For more information, and to find a retailer near you, please visit www.ultimateears.com.

About Ultimate Ears

Ultimate Ears, a brand of Logitech, revolutionized the way artists perform music on stage with the creation of its custom fit professional earphones in 1995. Today, more touring artists use Ultimate Ears than any other brand, and UE makes critically acclaimed earphones and speakers that are redefining the way people experience the music they love. Ultimate Ears is the leading supplier of in-ear-monitors for professional musicians and an emerging provider of premium speakers and headphones for the consumer market. For more information, please visit www.ultimateears.com.

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Logitech, the Logitech logo, and other Logitech marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.