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Editorial Contact:

Audrey Tang 
Ultimate Ears 
(510) 713-4094
audrey_tang@ultimateears.com

Ultimate Ears Delivers Huge Sound with the New UE MINI BOOM

Personal Bluetooth Speaker Joins UE BOOM in the Ultimate Ears Lineup, Delivering Big Sound You Can Take Anywhere

NEWARK, Calif. — Oct. 1, 2013 — Today Ultimate Ears introduced a major upgrade to the popular Logitech UE Mobile Boombox with UE MINI BOOM, a surprisingly small speaker that delivers unexpectedly huge sound in stylish and vibrant color options. The UE MINI BOOM takes the Ultimate Ears expertise in filling small speakers with big sound to a new level, with a personal speaker with clear highs and deep bass, giving you great stereo sound wherever and whenever you want it.

With a battery that lasts up to 10 hours, simple controls and Bluetooth® connectivity, the UE MINI BOOM is the perfect music companion, whether you're streaming music videos, hanging out with friends or traveling. It streams big sound from any Bluetooth-enabled device from up to 50 feet away, and with such huge sound, you'll need the extra distance. Thanks to its convenient micro-USB charger, it's easy to find a charge for your UE MINI BOOM almost anywhere. Plus, you can wirelessly pair two UE MINI BOOM speakers together after downloading the free UE MINI BOOM app (available for iOS™ and Android™) to double the sound.

"Ultimate Ears is setting the standard for audio solutions that fit today's mobile lifestyle," said Rory Dooley, general manager of Ultimate Ears. "Marrying incredible convenience with huge sound, the UE MINI BOOM is the latest mobile speaker in the Ultimate Ears lineup to deliver the best of both worlds. Whether you're at home watching the latest music video on your tablet, taking a long road trip with family or just listening to your favorite tunes, the UE MINI BOOM was designed to be the ideal companion for today's music consumption lifestyle."

The UE MINI BOOM is available in a range of vibrant colors, including orange, purple, red, yellow and black. It can withstand some rough-and-tumble, thanks to its durable metal frame and rubber casing, so you can throw it in your purse, duffel bag or the trunk of your car without worry. Pair its fun colors with its impressive acoustics, durable build, crystal-clear speakerphone and multi-function button that answers and hangs up calls, and it's clear the UE MINI BOOM is an ideal companion for your music listening.

Pricing and Availability

The UE MINI BOOM is expected to be available in the U.S. in October 2013 for a suggested retail price of $99.99. For more information, and to find a retailer near you, please visit www.ultimateears.com.

About Ultimate Ears

Ultimate Ears, a brand of Logitech, revolutionized the way artists perform music on stage with the creation of its custom fit professional earphones in 1995. Today, more touring artists use Ultimate Ears than any other brand, and UE makes critically acclaimed earphones and speakers that are redefining the way people experience the music they love. Ultimate Ears is the leading supplier of in-ear-monitors for professional musicians and an emerging provider of premium speakers and headphones for the consumer market. For more information, please visit www.ultimateears.com.

Editorial Contact:
Andrea McDonald
Finn Partners
415-249-6768
andrea.mcdonald@finnpartners.com

Ultimate Ears Unveils World’s First Social Music Player: UE BOOM

Leverages YouTube Comedy Channel JASH in Summer-Long Campaign Aimed at Making Music Social

NEWARK, Calif. — May 21, 2013 — Today Ultimate Ears introduced UE BOOM, a social music player made to help you rage, riot, party and play the music you love, out loud. It’s designed to make the most of digital music’s convenience, while making it less of a solitary experience.

UE BOOM is the first-ever social music player, a wireless speaker that’s packed with a specific set of features that sets a new standard for listening to music. It offers 360-degree sound and features a 15-hour rechargeable battery. Its versatile go-anywhere shape is wrapped in a specially developed acoustic skin that is both water and stain resistant so you can enjoy your music anywhere you go. And it is made for connecting with others. If more friends crash the party, you can wirelessly connect two UE BOOMs together through the free UE BOOM app (available for iOS™ and Android™) to play them in either stereo-to-stereo mode or traditional left/right stereo mode.

“The digital age has changed how we listen to our favorite songs and interact with music,” said Rory Dooley, general manager of Ultimate Ears. “While online music services have made it easier to access your music, it's remained a challenge to have an anytime, anywhere listening experience that can be shared with others. UE BOOM solves that problem. Ultimate Ears strives to amplify the social experience of listening to music, bringing people together around the music they love. UE BOOM is designed to bring music out into the world, and that’s why we’re also supporting this introduction with a campaign to inspire young music fans to make music social.”

In conjunction with the launch of UE BOOM, Ultimate Ears is initiating The Social Music Experiment – a lighthearted examination of the effect music has on people in social environments. As part of this effort throughout the summer, Ultimate Ears is teaming up with YouTube comedy channel JASH and its noted music expert, Reggie Watts, to produce an original series entitled The Social Music Experiment. Reggie will play the role of Ultimate Ears’ first ever “Head of Socio-Musicology” putting his social music theories to the test in a series of hilarious real-world experiments. In each episode Reggie will take a UE BOOM and his crazy hypothesis to the streets to understand the effects that social music has on everyday people in everyday places. The series launches today exclusively on JASH’s comedy network on YouTube (http://jash.com/social-music-experiment/) and will then be syndicated beginning May 28 across a variety of other digital sites including Collegehumor.com and ultimateears.com. Episodes are expected to roll out through the end of June.

After nearly 20 years of working with the most discerning ears in music, Ultimate Ears has set out to help change the way people experience the music they love with its range of critically acclaimed wireless speakers and earphones. That tradition continues with UE BOOM and interactive programs such as The Social Music Experiment.

Pricing and Availability

UE BOOM is expected to be available in the U.S. and Europe in May 2013, and in select countries in Asia in June 2013, for a suggested retail price of $199.99. For more information, and to find a retailer near you, please visit www.ultimateears.com.

About Ultimate Ears

Ultimate Ears, a brand of Logitech, revolutionized the way artists perform music on stage with the creation of its custom fit professional earphones in 1995. Today, more touring artists use Ultimate Ears than any other brand, and UE makes critically acclaimed earphones and speakers that are redefining the way people experience the music they love. Ultimate Ears is the leading supplier of in-ear-monitors for professional musicians and an emerging provider of premium speakers and headphones for the consumer market. For more information, please visit www.ultimateears.com.

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