LAUSANNE, Switzerland & NEWARK, Calif. — May 31, 2017 — Today, Ultimate Ears launched “Bring Music To Life,” a new global brand campaign that celebrates the transformative power of music. In collaboration with internationally renowned graffiti duo Bicicleta Sem Freio, the campaign brings together music and art to showcase the technology that Ultimate Ears fans love about their award-winning, wireless BluetoothⓇ speakers: 360-degree immersive sound, seriously waterproof and virtually indestructible. With a pinstripe suit-wearing octopus drummer, a rad sea monster and a boxing panther, Bicicleta Sem Freio brings each innovative feature to life in three original illustrations that are as irreverent, bold and creative as the Ultimate Ears brand.
Tweet now: Bring music to life with graffiti artists Bicicleta Sem Freio x @UltimateEars:
“Music has the power to enhance, energize and connect people, and you feel this whenever you turn the speaker on,” said Charlotte Johs, general manager of Ultimate Ears. “The belief that you can spontaneously transform any moment with music - anytime, anywhere - is at the heart of every experience from Ultimate Ears. We don’t just make speakers, we bring music to life.”
This global campaign kicks off with three videos and digital advertising featuring artwork by Bicicleta Sem Freio, followed by a phased rollout of a new logo and more eco-friendly packaging.
New limited-edition Second Street Collection
(From left to right: Second Street Collection: Marina, After Hours, Cityscape, Urban Zebra, Stone, Cashmere, Lilac and Midnight Garden. Pattern and color availability will vary by country.)
Since 2013, Ultimate Ears has collaborated with artists and musicians to bring music to life with our limited-edition speakers. Our newest limited-edition Second Street Collection joins a gallery of more than 50 designs from creative minds such as the GRAMMY Award® winning electronic dance music producer Skrillex, contemporary paper sculptor Jen Stark and legendary street artist Kenny Scharf, as well as other limited editions inspired by music, art and design trends.
The Second Street Collection will launch globally with eight new patterns and colors for Ultimate Ears BOOM 2 and Ultimate Ears MEGABOOM.
Pricing and Availability
The Second Street Collection from Ultimate Ears is expected to be available in select countries globally beginning in June 2017 for suggested retail prices of $199.99 for BOOM 2 and $299.99 for MEGABOOM. Pattern and color availability will vary by country. For more information, please visitwww.ultimateears.com or connect with us on Instagram.
About Ultimate Ears
Ultimate Ears is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears, a brand of Logitech International, continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at www.ultimateears.com or connect with us on Instagram.
About Bicicleta Sem Freio
Bicicleta Sem Freio ("Bicycle Without Brakes”) is internationally famed illustrator and muralist Brazilian duo, Douglas de Castro and Renato Perreira. Inspired by rock posters, Bicicleta Sem Freio was founded in Brazil in 2005 and became internationally famous for their hand drawn illustrations and large-scale public artworks around the world with the collective Justkids. Bicicleta Sem Freio’s work can be seen in major cities around the globe, including London, Berlin, Miami, Las Vegas, Montreal and Los Angeles. Their sophistication is revealed by the layers of ideas they picture and references they suggest, showcasing pop iconography and an unexpected juxtaposition of tropical rock ‘n’ roll and provocative imagery.
Ultimate Ears, the Ultimate Ears logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Ultimate Ears and its products, visit the company’s website atwww.ultimateears.com.
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**NEWARK, Calif. — Oct. 4, 2016 — ** Today, Ultimate Ears announced a new app feature that allows you to wirelessly connect more than 50 Ultimate Ears speakers within seconds - bringing any party to a new level of epic. From your backyard to the beach, Ultimate Ears’ waterproof (IPX7) and durable wireless Bluetooth® speakers have always given you the ability to take the party anywhere. Now, with the addition of PartyUp, you can wirelessly connect a mix of BOOM, BOOM 2 and MEGABOOM speakers together, allowing you to crank up the music in places where no other sound system can go, sharing music and moments in ways that weren’t previously possible.
Three years ago, Ultimate Ears brought pairing multiple Bluetooth speakers together to people everywhere. Now, Ultimate Ears is the only wireless Bluetooth speaker that allows you to pair more than two - even more than 50 - speakers together, creating magical moments for your family outing, Friday night with friends or your next legendary celebration. And, through the redesigned apps, even if you’re just pairing two, that process is faster and more convenient than ever.
“Music connects people in extraordinary ways,” said Charlotte Johs, general manager of Ultimate Ears. “Now, when friends come together, they can easily connect their speakers without worrying about limitations. Whether you and your crew are on a rooftop without a power outlet, or 50 of your closest pals are floating down a river without a dry spot in sight, PartyUp lets the party grow within seconds.”
With a free, over-the-air update to the existing BOOM and MEGABOOM apps, you can easily see, select, drag and drop available speakers to join the party in just seconds. PartyUp provides the freedom to quickly sync a few Ultimate Ears speakers or really take it to the next level and PartyUp with more than 50 speakers for monumental bashes. The party grows as more and more friends hook up, letting you blast more sound even louder.
From Siri and Google Now voice integration to Tap Controls, Ultimate Ears has added a host of additional features, continually unlocking experiences for music fans. With the addition of PartyUp to the impressive lineup of features already available on BOOM, BOOM 2 and MEGABOOM, Ultimate Ears speakers continue to get better over time, bringing the party to places it otherwise could not and would not have gone before.
PartyUp is available through the iOS® and Android™ app stores beginning today. This free app enhancement works with BOOM, BOOM 2 and MEGABOOM through the BOOM and MEGABOOM apps. Speakers are sold separately. For more information, please visit www.ultimateears.com.
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NEWARK, Calif. — May 24, 2016 — Today Ultimate Ears continues to push the boundaries of innovation and design in its portable wireless speakers with the addition of ROLL 2 to its vibrant lineup of anywhere-you-go-proof wireless mobile speakers. Starting first with BOOM in 2013 and now reaching new heights with the introduction of ROLL 2, UE continues to reinvent the Bluetooth® speaker category, for everything from design to sound.
Whether at the beach or backpacking, ROLL 2 brings even more to the party, with 15 percent more sound and an increased wireless range of 100-feet, all while keeping the sleek, disc shape design of the original ROLL. Weighing in at just over half a pound, ROLL 2 packs in more sound without adding extra size or bulk.
ROLL 2 is meant to go with you on your next adventure. Equipped with a bungee cord loop, this already small and light speaker is portable and versatile. You can attach it to your backpack, belt loop or bike, so you can take it anywhere and never be without music. It’s waterproof (IPX7 certified), drop-proof and built to withstand a beat up, all while delivering epic sound in the palm of your hand.
“Thanks to its bungee cord loop, ROLL was our most portable, convenient, on-the-go speaker in the family,” said Charlotte Johs, general manager of Ultimate Ears. “No other speaker comes with everything you need to hang it in the shower, float it in the pool or attach it to your bike. ROLL 2 delivers all that and more, with improved sound and wireless range, so you can do more of what you love with even more freedom and flexibility.”
Every waterproof speaker deserves a spot in the pool. ROLL 2 comes with a UE Floatie, so your speaker can float right through the fun and splash up next to you at your pool party.
Pricing and Availability
ROLL 2 is expected to be available in the U.S and in select countries in Europe in May 2016, for a suggested retail price of $99.99. For more information, please visit http://www.ultimateears.com.
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NEWARK, Calif. — Oct. 20, 2015 — Today Ultimate Ears has once again reinvented what a great speaker really can be by making its award-winning lineup of 360-degree speakers even more awesome with the introduction of Block Party for BOOM 2, ROLL, and MEGABOOM. This new feature gives music fans a new way to share and experience music.
Through any UE app, the Block Party feature lets three friends connect to a single BOOM 2, ROLL or MEGABOOM and use your favorite music services to share songs through the same speaker. Music fans are now in control like never before, with the power to channel their inner DJ by controlling the playlist and discovering new music all night long.
“We live in a world with multiple music services and devices,” said Rory Dooley, general manager of Ultimate Ears. “With Block Party, we’ve made it as simple and as easy as possible for you to share your music. Through the app, we make our already awesome speakers better over time as we continue to unlock more ways for you to get the most from your speaker, from Double Up to Tap Controls and now, Block Party.”Plus, today’s app enhancement brings the much-loved BOOM 2 Tap Controls feature to MEGABOOM, so you can leave your phone in your pocket and play, pause and skip songs directly through your BOOM 2 and MEGABOOM, simply by tapping the top of the speaker.
The latest ground-breaking capabilities of the UE speakers build upon what the app already provides, including the ability to wake up in the morning to your favorite music through the alarm clock, custom-tune your speaker using the five-band equalizer, remotely turn on and off the speaker and pair multiple UE speakers through Double Up.Availability: Block Party is an app and speaker enhancement and is available on BOOM 2, ROLL and MEGABOOM through the BOOM, ROLL and MEGABOOM apps. Tap Controls is an app enhancement available on BOOM 2 and MEGABOOM through the BOOM and MEGABOOM apps. The app enhancement is expected to be available through the iOS® and Android™ app stores on October 20.
Ultimate Ears is transforming the way people experience music, together, out in the world. UE first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears continues stronger than ever with its award-winning family of wireless speakers that are designed for people, their friends and wherever life takes them. And with new features and experiences regularly released through software updates, UE speakers just keep getting better. For more information, please visit www.ultimateears.com. #MakeMusicSocial
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NEWARK, Calif. — Sept. 15, 2015 — Today Ultimate Ears once again dares you to take the party anywhere by adding BOOM 2 to its colorful lineup of beach-, snow- and anywhere-you-go-proof wireless mobile speakers. Starting first with BOOM and now turning things up again with BOOM 2, Ultimate Ears is continuing to transform the way people experience music, together, out in the world by completely redefining the Bluetooth® speaker category.
Designed to get wet, muddy and beat up, BOOM 2 blasts insanely great sound in every direction. Using the same high-quality materials you have come to expect from Ultimate Ears, BOOM 2 is waterproof (IPX 7), drop-proof (from up to five feet high), disruptive and bold, plus a whole lot of fun. It’s the size of a water bottle, so stick it in your bike’s water bottle holder or clip it to your bag, turn up life and add dimension to any moment.
Building from the award-winning BOOM 360-degree speaker that Ultimate Ears introduced in 2013, BOOM 2 is 25 percent louder with a longer wireless range of 100-feet and a completely waterproof design, so your music can be shared no matter where you are or what you’re doing. It has a 15-hour all-day, all-night battery life, plus, new and innovative gesture control that allows you to skip songs, without needing to have your phone in-hand.
“Music is about making good moments great moments,” said Rory Dooley, general manager of Ultimate Ears. “And by taking your music with you, those great moments are now shareable, anywhere. That’s why every speaker Ultimate Ears designs is durable and adventure-proof with 360-degree sound, including BOOM 2. We’ve been leading the category in a new direction, and we’re breaking the mold yet again with BOOM 2.”
Plus, BOOM 2 gets better with time. Using the BOOM 2 app for iOS® and Android™, you can double the sound by pairing BOOM 2 with any other Ultimate Ears speaker, remotely turn the speaker on from your phone and even wake up to your favorite music. New updates are sent to UE speakers wirelessly through the app, so you can easily continue to expand features, making each speaker future-proof and even more awesome over time.
BOOM 2 is expected to be available in the U.S. and in select countries in Europe and Asia in September 2015, for a suggested retail price of $199.99. For more information, please visit _www.ultimateears.com.
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NEWARK, Calif. — June 16, 2015** — Ultimate Ears continues to transform the way people experience music, together, out in the world. Today Ultimate Ears announces ROLL, a powerful pint-sized wireless Bluetooth® speaker that is ready for whatever, wherever, whenever. You haven’t heard anything yet.
ROLL blasts unapologetically awesome 360-degree sound that is loud and crisp with deep bass that busts out incredible beats. On top of its insane sound, the design of ROLL carries the essence of the original BOOM and is made to be part of your ultra-mobile lifestyle.
Whether you fasten it to your swimsuit using its one of a kind attach-and-go bungee cord, or hook it to your hiking gear while you backpack, ROLL connects to you, your friends and your music. It is waterproof and life-resistant, forged from the toughest, most premium materials, so you can dunk it, drop it or toss it anywhere.
“Music is made for sharing, connecting and enjoying,” said Rory Dooley, general manager of Ultimate Ears. “It transforms moments into something special, and we designed ROLL to be part of those moments. No matter where you are, or what you’re doing, ROLL is there to amplify any experience.”
In addition to its epic sound and adventurous, go-everywhere build, ROLL continuously gets better over time, just like BOOM and MEGABOOM. Through the ROLL app for iOS® and Android™, you can wake up to your favorite music, remotely turn the speaker on, and even double the sound by pairing it with any other Ultimate Ears speaker. New updates are sent to UE speakers wirelessly through the app, so you can easily continue to expand features, making each speaker even more awesome with time.
ROLL is expected to be available in the U.S. and in select countries in Europe and Asia in June 2015, for a suggested retail price of $99.99. For more information, please visit www.ultimateears.com.
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UE Continues to Push Boundaries in Design with its Safe Haven Edition BOOM
NEWARK, Calif. — April 7, 2015 — Today Ultimate Ears announced its sixth artist-designed BOOM mobile speaker, designed by contemporary graffiti artist Greg ‘Craola’ Simkins. The Safe Haven Edition BOOM celebrates the depth and detail in the world of art by combining the powerful sound from the multi-award-winning BOOM with Craola’s vivid – and imaginative – designs.
Craola draws inspiration from his favorite childhood books and cartoons, and weaves together pop culture, nature and carnival kitsch with his warped imagination to capture the extraordinary in his pieces. His work can be found in a variety of places, from galleries to clothing and video games, to spray-painted murals. Now, he is bringing his visions to new life on the acoustic skin of BOOM, encouraging fans to bring a fresh perspective to their imaginations and express themselves.
“Just like my art inspires people to leave behind the ordinary, the power of BOOM allows its listeners to enhance their ordinary by bringing music deeper into whatever they’re doing, no matter where they go,” said Craola. “I love that the Ultimate Ears brand and I both stand for self expression, and I’m honored to share in this adventure of bringing music and imagination to life.”
Introduced in 2013, BOOM has won four prestigious design awards, and has redefined what a mobile speaker is with industry-defining features and customization. Designed to be the center of your life, BOOM has a cylindrical shape that plays 360-degree sound, and it features a customizable acoustic skin. Since 2013, UE has been one of the only brands to bring art onto its products by collaborating with notable artists, giving them an opportunity to use the acoustic skin of BOOM as their canvas.
“When we conceived of BOOM, we set out to challenge people’s concepts for what a mobile speaker looked like and how it performed,” said Rory Dooley, general manager of Ultimate Ears. “To this day, every detail that goes into this product ties back to innovation and customization; in fact, pushing boundaries is our central focus for the UE experience. To this end, the artist edition speakers deliver on both the creativity and innovation fronts, and we have even more up our sleeves.”
Ultimate Ears is producing only 200 Safe Haven Edition BOOM speakers, all of which are expected to be available in the U.S. and in select countries in Europe beginning in April 2015, for a suggested retail price of $199.99. For more information, please visit www.ultimateears.com. To find out more about Craola, please visit www.imscared.com/.
Greg ‘Craola’ Simkins is a sought-after surrealist painter and graffiti artist based in Los Angeles, CA. His works of art are inspired by various cartoons and books, with inspiration still coming from books such as Watership Down by Richard Adams, The Chronicles of Narnia by C.S. Lewis and The Phantom Tollbooth by Norton Juster. In 2009, Craola developed “IMSCARED,” a custom brand of clothing and merchandise that further expands his art to additional avenues that can be worn and enjoyed by his diverse fan base. He has worked with major brands including Disney, Mattel, Pearl Jam, Eddie Vedder, Blink 182, Linkin Park, Upper Playground, Juxtapoz, To Die For Clothing, Clandestine, Vans, Converse, AFI, Saosin, Gym Class Heroes, Pennywise, Ningyoushi, Kid Robot, Zero Friends, Epitaph, Dark Horse, Iron Fist and Pulse International. You can see more of Craola’s work at www.imscared.com/ or follow Craola on Twitter @CRAOLA and Instagram @craola.
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NEWARK, Calif. — Dec. 8, 2014 — Today Ultimate Ears announced the Graffiti Fetish Edition BOOM, expanding its limited edition lineup of multi award-winning BOOM speakers to now include five artist editions. Designed by INSA, one of the United Kingdom’s most celebrated graffiti artists, this collaboration celebrates the fusion of two art forms, music and graffiti gifs.
In just a few short years, INSA has left a physical and digital mark on the art community with his distinctive use of color, shapes and technology. INSA’s animated graffiti gifs, popularly known as ‘GIF-ITI,’ are transforming the street craft by combining offline art with online capabilities. By meticulously painting and photographing a variety of painted graffiti layers, INSA then brings his street art to life through animated gifs. Now, he is bringing his popular shapes to life with music, on the acoustic skin of BOOM.
“BOOM is one of the most innovative speakers out there, and it’s cool to combine my art with a device that brings even more creativity to the world,” said INSA. “This collaboration is also a new way of putting my art out there. The fact that I am adding my design to the shape and texture of the BOOM – something I take with me and use in my everyday life, whether it’s on a scaffolding when I’m painting a wall or at the studio – made this an exciting project for me.”
Introduced in 2013, BOOM has won four prestigious design awards, and is continuously evolving with industry-defining features, such as alarm functionality, custom tuning and two-speaker pairing – the Double Up feature – delivered through software updates. Built to withstand the rigors of life, BOOM has a cylindrical shape that blasts bold 360-degree sound, and it features a water- and stain-resistant acoustic skin and up to 15 hours of battery life.
“BOOM gives us a new take on the longstanding tradition of enjoying music, much like INSA gives us a new spin on street art with his ‘GIF-ITI,’” said Rory Dooley, general manager of Ultimate Ears. “By coming together as two innovators in art, we’re able to make something more visually appealing and beautiful sounding than ever before. It’s an exciting collaboration.”
The Graffiti Fetish Edition BOOM is expected to be available in the U.S. and in select countries in Europe beginning in December 2014 for a suggested retail price of $199.99. For more information, please visit www.ultimateears.com or www.makemusicsocial.com. To find out more about INSA, please visit www.insaland.com/.
INSA is an internationally renowned artist based in London, UK. His output includes diverse media from installations to products. His work has exhibited at galleries and museums around the world including the Tate Britain, London. He has worked with major brands including Nike, Kangol, Evisu, Ketel One, Warsteiner & more.
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NEWARK, Calif. — Nov. 18, 2014 — Today Ultimate Ears announced the newest addition to its limited edition lineup of award-winning BOOM speakers with the custom designed Skrillex Edition BOOM. With this collaboration, UE provides a new avenue for the six-time GRAMMY Award® winning electronic dance music producer Skrillex to express yet another aspect of his creative talent with his own hand-drawn images covering BOOM.
Just as UE has disrupted how people listen to the music they love, out loud and on the go, Skrillex has transformed their music experience through the creative use of technology, tapping a variety of computer programs to write, record and mix his tracks. Now, his captivating visual style is reflected through his hand-drawn work in this custom designed BOOM.
“BOOM is awesome because it’s small, portable and powerful,” Skrillex said. “They get so loud! I listen to them all the time on tour – from the bus to backstage. They’re the best little speakers you can get, which is why I’m pumped to have my own artwork covering a custom edition.”
Introduced in 2013, BOOM has won four prestigious design awards. Built to withstand anything life throws at it, and to survive wherever you want to take it, BOOM has a cylindrical shape that blasts bold 360-degree sound, and it features a water- and stain-resistant acoustic skin and up to 15 hours of battery life. And now, through this collaboration, BOOM is the absolute symbol of how people experience and interact with music today.
“Skrillex has been a disruptive force in the EDM evolution, changing people’s expectations of and experiences with music,” said Rory Dooley, general manager of Ultimate Ears. “UE is thrilled to work with an artist as notable as Skrillex to bring people their music in an exciting – and expressive – package. Skrillex finds inspiration in the combination of music, people and technology, and this collaboration is a natural fit for our brand.”
The Skrillex Edition BOOM is expected to be available in the U.S. and in select countries in Europe starting in November 2014 for a suggested retail price of $199.99. For more information, please visit www.ultimateears.com or www.skrillex.com.
Skrillex is an underground maven and mainstream success all in the same breath. The six time GRAMMY winner has spanned the globe countless times with hundreds of live show dates a year – from stadiums and major festivals to impromptu after party pop-ups. His music and videos garner tens of millions of views and listens each, while he also enjoys critical attention from the likes of Pitchfork, Time Magazine and Rolling Stone (which he graced the cover of earlier this year). He owns the respected indie label OWSLA, a publishing company under the same name, does clothing collaborations with the likes of LONG and his main form of transport while at home in downtown Los Angeles remains a skate board.
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Ultimate Ears Expands Limited-Edition Lineup with BOOM – Jettison Edition
NEWARK, Calif. — July 22, 2014 — Today Ultimate Ears is expanding its limited-edition lineup of BOOM with the announcement of its collaboration with artist Don Pendleton on BOOM – Jettison Edition. This limited-edition run of BOOM is designed with Pendleton’s distinct organic cubist graphic style and is the latest in a series of one-of-a-kind acoustic skins for BOOM, aimed to blend people’s passions for music, design and art.
For almost two decades, Pendleton has made his mark on the skate industry with his design patterns appearing on products from a variety of notable brands, such as Alien Workshop, Burton Snowboards, Element Skateboards, etnies and Mountain Dew®. Now, Pendleton is turning up the volume on his art, bringing his recognizable colors and shapes to the smart acoustic skin of BOOM.
“Don has been a major force in fusing the two worlds of art and skate,” said Rory Dooley, general manager of Ultimate Ears. “Skating is often viewed as self expression, much like art and music. Through our collaboration with Don, Ultimate Ears is able to amplify that expression by giving people the opportunity to share the music they love out loud, while also showing off their love for the skating culture.”
Introduced in 2013, BOOM has already won four prestigious design awards, including a 2014 gold iF product design award and a gold 2014 International Design Excellence Award (IDEA). The speaker continuously evolves with industry-defining features, such as alarm functionality, sound customization and two-speaker pairing – the Double Up feature – delivered through software updates, setting the gold standard for smart speakers. Built to withstand the rigors of life – including the intensity of the skating world – its cylindrical shape blasts bold 360-degree sound, and features a water- and stain-resistant acoustic skin and up to 15 hours of battery life.
“I've been very lucky to make a career around the two things I love the most: art and skateboarding,” said Pendleton. “Skating has a long tradition of encouraging creativity and of pushing the boundaries of what we traditionally consider 'art.' Working with Ultimate Ears has given me the chance to add music into the mix, which is another important aspect of the skateboarding culture and a huge part of my life. To me, the combination of art and music is as natural as combining art and skateboarding, so it's rad to be involved in this project.”
BOOM – Jettison Edition is expected to be available in the U.S. and in select countries in Europe starting in July 2014 for a suggested retail price of $199.99. For more information, please visit www.ultimateears.com or www.makemusicsocial.com. To find out more about Don Pendleton, please visit www.elephont.com.
Don Pendleton is an American artist, designer and illustrator living in Dayton, Ohio. He was influenced by his father's art at an early age and started drawing at age 9, and began skateboarding at 14. After securing sponsors, he went through the amateur ranks of skateboarding, competing and doing demos. An ankle injury in 1992 shifted his focus back to artwork and he completed a bachelor's degree in graphic arts at Marshall University in 2004. He is currently a freelance artist focusing on select commercial work and painting. In addition to Alien Workshop and Element Skateboards, his clients include Zero Skateboards, Mountain Dew, Pearl Jam, Oakley, Nike 6.0, Gravis, Burton, K2, DVS Shoes and etnies, among others. Don’s work has been featured on the cover of Juxtapoz Magazine and Monster Children Magazine. In April 2014, his first solo museum exhibit – “Fine Lines” – opened at the Huntington Museum of Art in Huntington, WV, featuring 15 years of skateboard graphics as well as paintings and prints. You can see more of Don's work at www.elephont.com or follow Don on Instagram @pendleton.
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BOOM Clinches Entertainment Category
NEWARK, Calif. — July 7, 2014 — Today Ultimate Ears announced that its popular BOOM wireless speaker has won a prestigious 2014 Gold International Design Excellence Award (IDEA) in the entertainment category from the Industrial Designers Society of America (ISDA). This is the first IDEA win for the Ultimate Ears brand and fourth design win for BOOM since its introduction in May 2013.
“Our goal was to build a speaker that would change standard one-directional sound, so we created a 360-degree experience for people to listen – and share – their music with friends all around them, just how music was meant to be enjoyed,” said Rory Dooley, general manager of Ultimate Ears. “The design of BOOM keeps the social aspect of music at the forefront, while allowing people to pick it up and go anywhere without worrying about damaging it. This speaker can take almost anything. We are honored to have received this prestigious design award for BOOM.”
BOOM is a mobile wireless speaker packed with specific features that set a new standard for listening to music in any environment. Specifically, its versatile go-anywhere shape fits in any backpack or water bottle holder, and it is wrapped in a specially developed acoustic skin that is both water- and stain-resistant. The customizable acoustic skin presents another layer of design, as it acts as a blank canvas that is easily updated to create Limited Edition BOOMs. Additionally, thanks to the speaker’s cylindrical shape, it blasts bold 360-degree sound.
“We designed BOOM to be a speaker to truly fit your life – anywhere you go,” said Branko Lukic, founder of NONOBJECT, design firm behind BOOM. “Every detail of the design supports this.”
IDEA by ISDA celebrates excellence in product design in terms of sustainability, interaction design, packaging, strategy, research and concepts. In 2014, only 27 out of 2,000 entries received the Gold IDEA.
“[BOOM] feels like industrial design 2.0,” said Mike Simonian, an IDEA 2014 juror and co-founder, Mike & Maaike. “[It’s] a progressive and fresh approach to form, detailing and color.”
Custom Edition BOOMs to Delight Infiniti Red Bull Racing Drivers and VIP Fans at Formula 1 Races Around the World
NEWARK, Calif. — June 26, 2014 — Today Ultimate Ears announced a collaboration with the Infiniti Red Bull Racing team. Ultimate Ears is powering the music for the team’s trackside hospitality suites and gifting its award-winning BOOM wireless speaker to both Infiniti Red Bull drivers and VIP fans attending the team’s Formula 1® races around the world this year.
The Infiniti Red Bull Racing team chose BOOM as the featured gift for its VIP guests this year because of its superior performance and award-winning design. Each of the team’s VIP guests are to receive a custom-edition BOOM that reflects the team’s signature blue and plays the sound of a racecar engine when turned on. And by powering the team’s trackside hospitality suites this summer, the BOOM can bring the party to life and help ensure that Infiniti Red Bull Racing’s guests have an experience they’ll never forget.
“Ultimate Ears is a great fit for Infiniti Red Bull Racing’s Formula 1 trackside hospitality program,” said Rory Dooley, general manager of Ultimate Ears. “The prestige of the organization and team, paired with the world-class performance of the BOOM was a natural match, and we’re thrilled to be providing both the music and the premier merchandise for the exclusive VIP guests, made up of celebrities and industry influencers.”
“We are always looking to collaborate with companies that share the Team’s ethos of doing things differently, whilst retaining a commitment to quality and excellence,” said Christian Horner, team principal of Infiniti Red Bull Racing. “We have found that in Ultimate Ears and we look forward to sharing a successful season together.”
BOOM is known for its bold, immersive sound and go-anywhere design. The speaker has a versatile shape that easily fits in any backpack or water bottle holder. The BOOM is wrapped in a specially developed acoustic skin that is both water and stain resistant, so you can take it anywhere without worry. Additionally, thanks to its cylindrical shape, the BOOM blasts bold 360-degree sound. After downloading the latest BOOM app for iOS™ or Android™ through the App StoreSM or Google Play™, the speaker can also pair to another BOOM for double the sound or traditional left/right stereo sound.
Infiniti Red Bull Racing has come a long way in a short time. Founded with the goal of doing things a bit differently, the team’s eight championship titles in nine seasons are testament to their success in meeting that target. In 2010, 2011, 2012 and 2013 they claimed the Constructors’ and Drivers’ Championships and, by the end of the 2013 season, had achieved 47 wins, 104 podiums and 57 pole positions. For more information, please visit www.infiniti-redbullracing.com/.
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Ultimate Ears Teams with Scharf on Special Blablobs BOOM
NEWARK, Calif. — March 5, 2014 — Today Ultimate Ears unveiled the latest artist partnership for its popular line of limited edition BOOMs. Teaming with New York City street art legend Kenny Scharf, this limited edition run of BOOM sports Scharf’s celebrated Blablobs design.
This design collaboration is the latest in a series of one-of-a-kind acoustic skins for the BOOM, reflecting the vibrant, spontaneous and socially immersive qualities shared by both Scharf and Ultimate Ears. Since the early 1980s, Scharf has revolutionized the New York City art world, bringing a galaxy of colorful characters to the streets. Now, he’s bringing his joyful brew of pop abstract surrealism to the smart acoustic skin of the BOOM.
“This collaboration with Kenny is also a metaphor for Ultimate Ears’ mission,” said Rory Dooley, general manager of Ultimate Ears. “In their simplest form, music and art are our personal expressions shared with the world. Bringing Kenny’s passion for integrating art into everyday life to the BOOM reinforces our commitment to social expression.”
Introduced in 2013, BOOM features a cylindrical shape that blasts bold 360-degree sound, a water- and stain-resistant acoustic skin and up to 15 hours battery life. Pair all of this with Scharf’s urban style and sci-fi flair and you get the perfect combination of art, music and design.
“I want to bring art into people’s everyday life, making it approachable and easily connectable,” said Scharf. “I believe artists have a responsibility to connect and inspire people across all walks of life. Working with Ultimate Ears, a company that holds the same beliefs, was exciting and fun for me.”
A contemporary of Keith Haring and Andy Warhol, Scharf has continued to remain prolific and relevant as he constantly creates and collaborates across a wide range of mediums. Scharf is represented by Beverly Hills based memBrain Licensing.
The Blablobs limited edition BOOM is expected to be available in the U.S. and in select countries in Europe starting in March 2014 for a suggested retail price of $199.99. The design is also available at the Paris-based boutique retailer Colette, in conjunction with an in-store art installation by Scharf. For more information, please visit www.ultimateears.com or www.facebook.com/ultimateears. To find out more about Kenny Scharf, please visit http://kennyscharf.com/.
Kenny Scharf rose to prominence alongside his friends and contemporaries in the 1980s, most notably, Jean-Michel Basquiat and Keith Haring. Scharf was a pioneer among artists who integrated street culture into the contemporary art mainstream, incorporating pop and comic imagery in his sculpture, installation and paintings. Scharf ultimately established himself as a master of iconic imagery within the field of contemporary art. Scharf’s work is included in numerous public and private collections and has been exhibited internationally at museums and institutions including the Whitney Museum of American Art, the Eli Broad Foundation, MOCA Los Angeles and the Stedelijik Museum. Scharf has continued to pioneer unique projects like his Cosmic Cavern – a black light disco installation that was first exhibited at the 1985 Whitney Biennial and inspired his Cosmic Cavern A GoGo disco party, held in the basement of a Brooklyn warehouse from 2008. In 2010, Scharf collaborated with Tony Goldman and The Hole to create an expansive outdoor mural on the corner of Houston Street and the Bowery. He has showcased his unique spray-can paintings on many roll-up storefront shutters throughout Manhattan as part of a public art project by the Mediacy Group’s Gatescapes program. In the spring of 2011, his work was featured in Art in the Streets at The Museum of Contemporary Art, Los Angeles. Scharf lives and works in Los Angeles, California.
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Personal Bluetooth Speaker Joins BOOM in the Ultimate Ears Lineup, Delivering Big Sound You Can Take Anywhere
NEWARK, Calif. — Oct. 1, 2013 — Today Ultimate Ears introduced a major upgrade to the popular Logitech Mobile Boombox with MINI BOOM, a surprisingly small speaker that delivers unexpectedly huge sound in stylish and vibrant color options. The MINI BOOM takes the Ultimate Ears expertise in filling small speakers with big sound to a new level, with a personal speaker with clear highs and deep bass, giving you great stereo sound wherever and whenever you want it.
With a battery that lasts up to 10 hours, simple controls and Bluetooth® connectivity, the MINI BOOM is the perfect music companion, whether you're streaming music videos, hanging out with friends or traveling. It streams big sound from any Bluetooth-enabled device from up to 50 feet away, and with such huge sound, you'll need the extra distance. Thanks to its convenient micro-USB charger, it's easy to find a charge for your MINI BOOM almost anywhere. Plus, you can wirelessly pair two MINI BOOM speakers together after downloading the free MINI BOOM app (available for iOS™ and Android™) to double the sound.
"Ultimate Ears is setting the standard for audio solutions that fit today's mobile lifestyle," said Rory Dooley, general manager of Ultimate Ears. "Marrying incredible convenience with huge sound, the MINI BOOM is the latest mobile speaker in the Ultimate Ears lineup to deliver the best of both worlds. Whether you're at home watching the latest music video on your tablet, taking a long road trip with family or just listening to your favorite tunes, the MINI BOOM was designed to be the ideal companion for today's music consumption lifestyle."
The MINI BOOM is available in a range of vibrant colors, including orange, purple, red, yellow and black. It can withstand some rough-and-tumble, thanks to its durable metal frame and rubber casing, so you can throw it in your purse, duffel bag or the trunk of your car without worry. Pair its fun colors with its impressive acoustics, durable build, crystal-clear speakerphone and multi-function button that answers and hangs up calls, and it's clear the MINI BOOM is an ideal companion for your music listening.
The MINI BOOM is expected to be available in the U.S. in October 2013 for a suggested retail price of $99.99. For more information, and to find a retailer near you, please visit www.ultimateears.com.
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Leverages YouTube Comedy Channel JASH in Summer-Long Campaign Aimed at Making Music Social
NEWARK, Calif. — May 21, 2013 — Today Ultimate Ears introduced BOOM, a social music player made to help you rage, riot, party and play the music you love, out loud. It’s designed to make the most of digital music’s convenience, while making it less of a solitary experience.
BOOM is the first-ever social music player, a wireless speaker that’s packed with a specific set of features that sets a new standard for listening to music. It offers 360-degree sound and features a 15-hour rechargeable battery. Its versatile go-anywhere shape is wrapped in a specially developed acoustic skin that is both water and stain resistant so you can enjoy your music anywhere you go. And it is made for connecting with others. If more friends crash the party, you can wirelessly connect two BOOMs together through the free BOOM app (available for iOS™ and Android™) to play them in either stereo-to-stereo mode or traditional left/right stereo mode.
“The digital age has changed how we listen to our favorite songs and interact with music,” said Rory Dooley, general manager of Ultimate Ears. “While online music services have made it easier to access your music, it's remained a challenge to have an anytime, anywhere listening experience that can be shared with others. BOOM solves that problem. Ultimate Ears strives to amplify the social experience of listening to music, bringing people together around the music they love. UE BOOM is designed to bring music out into the world, and that’s why we’re also supporting this introduction with a campaign to inspire young music fans to make music social.”
In conjunction with the launch of BOOM, Ultimate Ears is initiating The Social Music Experiment – a lighthearted examination of the effect music has on people in social environments. As part of this effort throughout the summer, Ultimate Ears is teaming up with YouTube comedy channel JASH and its noted music expert, Reggie Watts, to produce an original series entitled The Social Music Experiment. Reggie will play the role of Ultimate Ears’ first ever “Head of Socio-Musicology” putting his social music theories to the test in a series of hilarious real-world experiments. In each episode Reggie will take a BOOM and his crazy hypothesis to the streets to understand the effects that social music has on everyday people in everyday places. The series launches today exclusively on JASH’s comedy network on YouTube (http://jash.com/social-music-experiment/) and will then be syndicated beginning May 28 across a variety of other digital sites including Collegehumor.com and ultimateears.com. Episodes are expected to roll out through the end of June.
After nearly 20 years of working with the most discerning ears in music, Ultimate Ears has set out to help change the way people experience the music they love with its range of critically acclaimed wireless speakers and earphones. That tradition continues with BOOM and interactive programs such as The Social Music Experiment.
BOOM is expected to be available in the U.S. and Europe in May 2013, and in select countries in Asia in June 2013, for a suggested retail price of $199.99. For more information, and to find a retailer near you, please visit www.ultimateears.com.
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Ultimate Ears, the Ultimate Ears logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Ultimate Ears and its products, visit the company’s website at .